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Last Updated: October 14, 2026
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This analysis investigates the controversy surrounding Lunchly, a new lunch product launched by prominent YouTubers, and the subsequent online debate regarding influencer marketing ethics. It covers the public reactions and the specific criticisms leveled against the product's health claims and marketing tactics aimed at children. A year after the launch of Lunchly, the so-called “healthy” lunch brand by This video breaks down how the Lunchly controversy exposed a bigger shift on YouTube — where creators It's been one year since lunchly was launched by Investigating the Lunchly product, a kids' lunch alternative created by Logan Paul, KSI, and PewDiePie warned that YouTube was losing its soul and everything he said ended up being
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